How Microbiome Data Fuels Wellness Brands to Personalize and Grow


Discover how microbiome data for wellness brands can power personalized offers and accelerate growth. By translating gut health signals into precise product decisions and customized marketing, brands can move beyond generic messages and deliver experiences that truly resonate with individuals. The result is deeper engagement, higher retention, and faster revenue growth as customers see outcomes that align with their unique microbiome profile. InnerBuddies offers a white-label Gut Health Operating System that lets brands power their own gut microbiome testing products with a modular, feature-rich platform. Key capabilities include a Gut Microbiome Health Index (0–100) built on an exclusive IP deal with EAFIT University in Colombia, a top 40 bacteria panel with abundances that let customers compare against a healthy cohort, and a categorized set of bacterial functions labeled as positive or negative so you can benchmark functional pathways. Target Group analysis dives into specific topics like Healthy Aging, Endurance Sport, Skin & Hair Health, and more, while personalized nutrition advice uses three-day food diaries matched to stool data to tailor guidance. There’s also personalized probiotics and prebiotics advice designed to align with each individual’s gut microbiome. In addition to rich analytics, InnerBuddies provides gut test solutions that can be offered directly to consumers, with every B2B capability available as a consumer-facing option. To explore the product in more detail, you can visit InnerBuddies microbiome test, or learn about ongoing access through the gut health membership. Brands interested in partnerships can explore opportunities at the InnerBuddies B2B program. Practical strategies for leveraging microbiome data for wellness brands include segmenting audiences by target group and using the Gut Microbiome Health Index and functional pathway scores to tailor offers, products, and messaging. Build personalized product recommendations by aligning bacterial functions and taxa with customer goals, and embed personalized nutrition and probiotic guidance into onboarding and ongoing campaigns. Use three-day food diary data to continuously refine dietary guidance that supports microbiome health, starting with a focused pilot and then scaling with InnerBuddies’ modular platform to optimize both marketing and product calibration over time.