InnerBuddies Gut Health Operating System

Establish a long-term B2B cooperation with InnerBuddies

InnerBuddies is always looking to establish long-term strategic relationships with B2B partners, whether you are a University, Health Insurance Firm, Healthcare Professional, At-Home Testing Company, Supplement Company or other B2B Partner.

    B2B partnership options

    Choose the operating model that fits your business: resell an InnerBuddies-branded kit, or offer a fully branded experience via API integration or a hosted white-label portal.

    Which option fits you?

    Select what matters most to get a quick recommendation.

    Choose your priority
    Recommended: InnerBuddies-branded testkit (reseller option) — quickest launch with minimal operational complexity.
    Recommended: White-label via API portal — best when you want to embed InnerBuddies into your own platform.
    Recommended: White-label portal (hosted front-end) — branded experience without building software.

    InnerBuddies-branded testkit

    Reseller option
    Fast go-to-market Low operational load Standard InnerBuddies portal

    A fast go-to-market model where you resell the standard InnerBuddies kit and the end consumer uses the InnerBuddies portal for onboarding and results.

    • Testkit inventory can be stored at InnerBuddies or at your location.
    • Forward shipping to consumers can be handled by InnerBuddies or by you.
    • Prepaid return label (valid across all EU countries) is provided by InnerBuddies.
    • InnerBuddies manages the laboratory process end-to-end.
    • Consumers use the standard InnerBuddies portal for the survey, 3-day food diary, results, and recommendations.
    Best for: Organizations that want speed, minimal operational complexity, and immediate access to the full InnerBuddies consumer experience.

    White-label options

    Branded experience
    Branded user experience Your own domain Scalable setup

    Offer your own branded customer journey with two implementation paths depending on your technical capabilities.

    1) API portal (integration) Click to expand

    Designed for larger B2B organizations with an internal ICT team and an existing platform that want to embed InnerBuddies backend functionality into their own user experience.

    • You build and host the front-end experience in your own platform.
    • InnerBuddies provides backend functionality and data services via API.
    • Ideal when you need maximum control and deep integration with your existing systems.
    Best for:
    Larger B2B organizations, digital health platforms, diagnostics providers, and enterprises with their own engineering team that want full platform control, deep system integration, and a fully embedded microbiome solution.
    2) White-label portal (hosted front-end) Click to expand

    Designed for smaller B2B customers without their own ICT team or platform. InnerBuddies hosts the complete front-end and customizes it for your brand.

    • Hosted front-end customized with your logo, colors, branding, and domain name.
    • Your own branded collection testkit for consumers.
    • InnerBuddies can support with bill of materials and supplier links for the collection kit.
    • You handle forward logistics (sending the collection kit to the consumer).
    Best for:
    Smaller and mid-sized B2B companies, clinics, nutrition brands, and wellness providers that want a fully branded microbiome platform without building or maintaining their own software infrastructure.
    Logistics & lab (both options): Prepaid return logistics and the laboratory flow can be arranged by InnerBuddies; you can choose how much you want to outsource.

    Compare options

    A quick overview of what you run vs. what InnerBuddies runs.

    Feature Reseller (IB kit) White-label (API) White-label (Hosted)
    Front-end experience InnerBuddies portal Your platform Hosted by InnerBuddies
    Branding & domain InnerBuddies branding Fully yours Fully yours (logo/colors/domain)
    Forward logistics (kit to consumer) InnerBuddies or you You You
    Return logistics (prepaid label EU) InnerBuddies Can be arranged by InnerBuddies Can be arranged by InnerBuddies
    Laboratory flow InnerBuddies Can be arranged by InnerBuddies Can be arranged by InnerBuddies
    Best for Fast launch, low ops Deep integration, full control Branded portal without dev team
    Implementation time Immediate (ready to launch) Depends on integration scope Approx. 3 weeks (fast implementation)

    Sequencing & lab flexibility

    The InnerBuddies Gut Health Operating System (GHOS) is built to support multiple sequencing methods, local laboratory workflows, and region-specific healthy reference cohorts.

    Supports multiple DNA sequencing methods

    Method-agnostic

    GHOS supports the main DNA sequencing approaches used in gut health testing:

    • 16S V3/V4
    • Full-length 16S
    • Shotgun metagenomics

    Use your own lab or a local external lab

    Local processing

    Run GHOS with your preferred laboratory partner so stool samples can remain within local country borders—reducing logistics effort and supporting local health regulation requirements.

    Key benefit: Samples do not need to cross borders when your workflow requires in-country processing.

    Healthy cohorts by method and continent

    Region-aware

    InnerBuddies supports different healthy reference cohorts, tailored by sequencing method and geography to improve interpretability across populations.

    • Separate reference cohorts per sequencing method (16S vs. shotgun)
    • Coverage across continents for more appropriate comparisons

    Localization & flexibility

    InnerBuddies GHOS is designed for local-market success: localized nutrition inputs and recommendations, configurable integrations, modular components, and full commercial freedom for your go-to-market strategy.

    Local food items & supermarkets 7 languages supported Modular components

    Localized nutrition inputs & recommendations

    Food diary + guidance

    Localize the nutrition layer so consumers can log real local food items in their 3-day food diary and receive recommendations that match what they can buy locally.

    • Localized food database for diary entry (local brands and products where needed)
    • Recommendations include local food items available in local supermarkets
    • Consistent experience across multiple countries and regions

    Recipes & supplement mapping

    Connected ecosystem

    Extend localization beyond nutrition advice by connecting recipes and supplement products to the same recommendation logic.

    Localized recipes (Noory partner platform)

    Localize food recipes in our partner Noory personalized recipe platform, so users receive culturally relevant meal suggestions with locally available ingredients.

    Supplement product mapping

    Configure GHOS to connect our proven supplement recommendations to local supplement brands and products that contain the required strains or ingredients.

    Languages & modular components

    Fast scaling

    Add countries efficiently by enabling new languages and selecting only the GHOS components you want to include in your solution.

    • Easily add local languages (GHOS already supports 7 major languages)
    • Component-based platform: choose which modules you include
    • Roll out iteratively: start lean and expand functionality over time

    Commercial freedom & deep customization

    Built for B2B

    GHOS offers full flexibility in how you commercialize and evolve your solution for your local market.

    Full commercial flexibility

    You decide how to package, price, and offer your product in the local market (one-off, subscription, tiered plans, bundles, etc.).

    Custom platform extensions

    Further customize GHOS to include new focus areas and topics of interest, or add algorithms that use InnerBuddies test output to calculate optimal mixes for precision/personalized supplements or medicine.

    Implementation approach: Select the modules you need today, launch quickly, and keep expanding with localized content, integrations, and custom algorithms.

    InnerBuddies platform is full of IP and innovations

    A selection of proprietary assets and platform capabilities that strengthen differentiation, accuracy, and commercial value for B2B partners.

    Gut Health Microbiome Index

    A proprietary index layer for gut health interpretation.

    View details
    • Based on exclusive IP collaboration with EAFIT University (Colombia).
    • V2 in development; IP intended to be co-owned (50/50) by EAFIT and InnerBuddies.

    Data-driven nutrition advice

    Personalized nutrition based on multi-input evidence.

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    • Enables micro-interventions in the gut microbiome with personalized nutrition.
    • Built on unique datasets combining 3-day food diaries and gut samples.
    • Proprietary algorithmic decision logic.

    Target groups

    Deep-dive pathways for specific cohorts.

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    • Enables tailored recommendations for defined target groups.
    • Currently supports Longevity, Obesity, and Diabetes Type 2 readiness.
    • Roadmap to expand to ~30–40 target groups.

    Bacterial functions

    Beyond abundance: functional pathway insights.

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    • Combines bacterial abundance with metabolic pathway signals (functions).
    • Functional insights are closer to human host outcomes than taxonomy alone.

    Supplement advice

    Clinically validated strain-first recommendations.

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    • Focuses on clinically validated probiotic strains (proprietary InnerBuddies database).
    • Lets B2B customers link advice to their own products and brands.

    Shotgun metagenomics

    Support for both 16S and shotgun workflows.

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    • Supports 16S sequencing and shotgun metagenomics in one platform.
    • Shotgun enables higher-resolution DNA profiling for improved accuracy.
    • Special module in platform that also shows other micro organisms (like virus, fungi, pathogens etcetera).

    Ready for clinical applications

    Beyond consumer reporting, InnerBuddies GHOS is designed to support clinical workflows with an HCP-facing environment, explicit GDPR consent flows, and a roadmap toward deeper clinical-grade insights.

    HCP overview dashboard GDPR opt-in sharing Clinical roadmap

    Dedicated HCP platform

    Healthcare workflow

    A separate healthcare professional (HCP) platform enables clinicians to efficiently manage and interpret patient results.

    • Clear overview of all test results across the HCP’s patient panel
    • Fast filtering and patient-level drill-down for consultation support
    • Designed for clinical usability and time-efficient review

    GDPR approval & consent workflow

    Privacy by design

    GHOS supports the end-to-end GDPR consent workflow between patient and HCP, ensuring explicit control over data sharing.

    Explicit opt-in: Patients must actively approve sharing their test details with an HCP before any clinical access is granted.

    Clinical expansion roadmap

    Future-ready

    We are expanding clinical capabilities to support more advanced decision-making while keeping the patient view clear and understandable.

    • More technical test result views for HCPs (beyond consumer-level reporting)
    • AI support for HCP questions (contextual assistance on results and recommendations)
    • Multi-omics readiness to combine microbiome with additional biological data layers
    What’s next (clinical roadmap)

    We are building toward a clinically richer environment that supports advanced interpretation and future data types—without overwhelming patients.

    • HCP-only advanced result modules (more depth, more parameters, more clinical context)
    • AI-assisted Q&A for clinicians, anchored in the patient’s results and GHOS knowledge base
    • Multi-omics integration pathways (e.g., microbiome + additional data layers where available)

    B2B Microbiome Platform – Frequently Asked Questions

    Everything you need to know about integrating the InnerBuddies Gut Health Operating System (GHOS) into your microbiome testing, personalized nutrition, or healthcare platform.

    What is the InnerBuddies Gut Health Operating System (GHOS)?
    The InnerBuddies GHOS is a modular microbiome analytics platform that transforms gut microbiome sequencing data (16S or shotgun metagenomics) into clinically relevant insights and personalized nutrition recommendations. It can be delivered as a white-label microbiome platform for diagnostics labs, supplement brands, healthcare providers, and digital health companies.
    Can the GHOS be integrated into our existing microbiome test workflow?
    Yes. The GHOS is built for seamless microbiome test integration. We can ingest raw FASTQ files from 16S sequencing or shotgun metagenomics pipelines and deliver structured microbiome analytics via API or a white-label dashboard.
    Do you support both 16S and shotgun metagenomics?
    Yes. The platform supports 16S rRNA sequencing (V3/V4 or full-length 16S) as well as shotgun metagenomics. Shotgun data enables species-level resolution across bacteria, fungi, protozoa, and functional pathways.
    Is the microbiome platform white-label?
    Absolutely. The InnerBuddies GHOS can be fully white-labeled, including branding, domain, language, nutritional databases, and supplement integrations. You retain your brand identity while leveraging our proven microbiome algorithms.
    Can we localize nutrition recommendations to our country?
    Yes. The personalized nutrition software can be localized to include country-specific food databases, local supermarket products, and culturally relevant dietary patterns. This ensures higher user engagement and better compliance.
    Can recipes be localized as well?
    Yes. Through our integration with the Noory personalized recipe platform, food recommendations and recipes can be fully localized to match regional cuisines and ingredient availability.
    Does the platform support supplement integration?
    Yes. The system can connect microbiome-derived supplement recommendations to specific strains, formulations, or branded products. This enables direct mapping between microbiome findings and precision supplement solutions.
    Is the platform GDPR compliant?
    Yes. The GHOS includes GDPR-compliant workflows, including explicit opt-in consent mechanisms, data processing agreements, and secure handling of microbiome and health-related data within the EU regulatory framework.
    Is there a healthcare professional (HCP) dashboard?
    Yes. A dedicated healthcare professional dashboard allows practitioners to view and manage patient microbiome test results, compare longitudinal data, and access deeper technical insights beyond the consumer-facing interface.
    Can patients share results with their doctor?
    Yes. The platform supports secure, explicit opt-in sharing of microbiome test results between patients and healthcare professionals in full compliance with GDPR regulations.
    Can the GHOS be used in clinical settings?
    Yes. The platform is designed to support clinical microbiome applications, including advanced data layers for practitioners, structured reporting, and integration into healthcare workflows.
    Do you support multi-omics expansion?
    Yes. The GHOS roadmap includes expansion toward multi-omics integration, enabling microbiome data to be combined with metabolomics, proteomics, or blood biomarkers for enhanced precision health insights.
    How accurate are the microbiome analytics?
    Our microbiome analytics are built on validated reference databases such as SILVA and MetaCyc, combined with peer-reviewed scientific research in personalized nutrition and microbiome science.
    Can we configure custom algorithms?
    Yes. The modular architecture allows the inclusion of custom algorithms, for example to calculate optimized supplement blends or personalized nutrient combinations based on microbiome output.
    Is longitudinal microbiome tracking supported?
    Yes. The platform supports longitudinal microbiome tracking, enabling users or patients to monitor microbiome diversity and changes over time.
    Can the platform handle high sample volumes?
    Yes. The system is built to scale and can process large volumes of microbiome sequencing data through automated data pipelines and cloud-based infrastructure.
    Is API access available?
    Yes. API access allows integration of microbiome insights into your own mobile apps, web portals, or health platforms.
    Can we choose specific modules only?
    Yes. The GHOS is modular. B2B partners can select specific components such as microbiome analytics, personalized nutrition, supplement matching, or HCP dashboards.
    Can we use our own laboratory partner?
    Yes. The platform is laboratory-agnostic and can integrate microbiome sequencing data from your preferred lab partner.
    Does the platform support multiple languages?
    Yes. The GHOS currently supports seven major languages and can easily be expanded to additional languages for international deployment.
    Can the microbiome insights be customized to specific disease areas?
    Yes. The platform can be configured to focus on specific health domains such as IBS-related symptoms, metabolic health, immune function, or sports performance.
    Is the platform suitable for supplement brands?
    Yes. Supplement companies can integrate microbiome-driven personalization into their product ecosystem, enabling data-backed strain selection and personalized recommendations.
    Can we control our commercial model?
    Yes. The GHOS offers full commercial flexibility. You decide pricing models, subscription structures, bundling strategies, and market positioning.
    Does the platform generate consumer-friendly reports?
    Yes. The consumer interface presents microbiome test results in a clear, understandable format while maintaining scientific accuracy.
    How do we start integrating the InnerBuddies microbiome platform?
    Integration typically starts with a technical assessment of your sequencing workflow, data format, and commercial goals. From there, we define the appropriate modules and integration path to launch your white-label microbiome solution.
    Interested in integrating a white-label microbiome platform or launching your own gut microbiome testing solution? Contact us for technical and commercial details.

    Read about our Gut Health Operating System

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