InnerBuddies chosen as top 3 finalist in CASH Magazine's Longevity Challenge in Austria


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InnerBuddies chosen as top 3 finalist in CASH Magazines Longevity Challenge in Austria

At the CASH retail event in Austria InnerBuddies was chosen as a top 3 finalist for the Longevity challenge (the CASH inno up Start-up Challenge 2026). Students from Salzburg University were assigned to InnerBuddies to develop Point-of-Sale (POS) materials to sell the InnerBuddies test on retail shop floors. And these POS materials were presented at the annual CASH retail event in Austria.

Below an article that appeared in the CASH magazine about the challenge with some more information about InnerBuddies

InnerBuddies gets approached more and more by large physical retailers (mostly drugstore retailers but also food retailers are more and more interested) to use our B2B white-label platform to be able to sell more gut health services on the retail shop floors (and potentially link it to their supplement or food products).


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