Innerbuddies Personalization: Tailored Experiences for You

Innerbuddies personalization is about delivering tailor-made gut-health journeys that adapt to your mood, goals, and everyday rhythm. Built as a white-label Gut Health Operating System, InnerBuddies empowers brands to power their gut microbiome testing products with a modular platform—so you can offer personalized experiences at scale. A standout feature is the exclusive Gut Microbiome Health Index, a 0–100 score that reflects overall gut well-being, drawing on a strategic IP agreement with EAFIT University in Colombia. With this foundation, your customers get a precise, data-driven compass for what to do next. This is what we call innerbuddies personalization. Beyond the score, innerbuddies personalization leverages actionable microbiome data: a top 40 bacteria panel showing how a user compares to a healthy cohort in both abundances and functional impact; a taxonomy of bacterial metabolic functions labeled as positive or negative, enabling targeted recommendations; and robust Target Group analyses that dive into specific arcs like Healthy Aging, Endurance Sport, Power Sport, Skin & Hair Health, and more. These building blocks power journeys that feel uniquely crafted to each person, and together they form a cohesive framework for personalized insight and action. Personalized nutrition and probiotic/prebiotic guidance sit at the core of the experience. Using data from 3-day food diaries and stool samples, InnerBuddies maintains a large database of item-level impacts on the gut microbiome, enabling tailor-made dietary advice aligned with your unique composition. Probiotic and prebiotic recommendations are likewise tuned to your objectives and microbiome profile, offering practical steps—meal ideas, timing, and product suggestions—that make it easier to act on personalized science day by day. This approach keeps the process approachable while staying scientifically grounded, which is the hallmark of innerbuddies personalization in practice. InnerBuddies also provides gut test solutions that empower direct-to-consumer experiences while preserving the depth of insight available to B2B partners. All of the options available to our partners are accessible directly to consumers, ensuring a consistent personalization experience across channels. Ready to start? Discover the core capabilities on the InnerBuddies microbiome test page, learn about ongoing access on the InnerBuddies gut health membership, or explore how to join as a partner on the InnerBuddies B2B program.