Gut Microbiome Testing for Supplement Brands: Boost Efficacy


Discover how gut microbiome testing for supplement brands can transform product development with data-driven insights that tailor formulas and boost efficacy. By translating complex microbial signals into actionable targets, brands can move beyond guesswork to evidence-backed ingredient strategies. InnerBuddies offers a white-label Gut Health Operating System that lets you power your testing programs with a scalable, modular platform designed for speed, transparency, and compliance. At the heart of the platform is the Gut Microbiome Health Index, a 0–100 score that summarizes overall gut health based on an exclusive IP deal with EAFIT University in Colombia. The system also tracks Bacteria abundances—a top-40 panel that shows how your audience compares against a healthy cohort for both positive and negative microbes. In parallel, Bacteria functions categorize metabolic pathways as positive or negative, enabling a clear view of how a product’s formulation may shift functional outcomes toward healthier trajectories. Target Group analysis dives into cohorts like Healthy Aging, Endurance Sport, Power Sport, and Skin & Hair Health, highlighting which functional pathways matter most for each group. Personalized nutrition advice leverages three-day food diaries alongside stool data, drawing on a vast database that maps how individual foods influence the gut microbiome to deliver tailored recommendations. With personalized probiotics and prebiotics advice, brands can propose precise, objective-driven formulations and consumer plans that align with real-world dietary patterns. InnerBuddies also offers consumer-facing gut test solutions, so all B2B capabilities are available directly to end customers. To learn more, explore the product and subscription options or become a partner. InnerBuddies product page, InnerBuddies subscription page, InnerBuddies B2B page.

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