Why study your product?

Generic literature on isolated ingredients cannot replace proof for your product. While
existing research on individual components offers a helpful starting point, it does not demonstrate how those ingredients behave together within your specific formulation.

Testing your product in a real-world setting provides the verified evidence required to
substantiate your claims. The findings can help you communicate your product’s
effect clearly, giving consumers even more reasons to trust your brand.

What would you like to investigate?

Every study starts with a different research question. Together, we identify the outcomes that matter to your product, such as:

  • Microbial diversity: Does your product change the diversity of the gut microbiome?
  • Microbial abundance: Does your product increase or decrease the relative abundance of specific bacterial species?
  • Gastrointestinal symptoms: Do participants report changes in symptoms such as abdominal pain, bloated stomach, excessive gas, or irregular bowel movements?
  • Overall wellbeing: Do participants report changes in symptoms such as stress, sleep, mood, or concentration?

Depending on the research question, we can combine stool samples with questionnaires to explore both microbial change and participants' experiences.

From research question to clear findings

We begin with an introductory meeting in which you introduce your product and explain what you would like to investigate. We discuss your objectives and expectations, and prepare a quotation covering two phases.

    Discuss your Study

    Phase 1 - Scoping

    We create a clear project plan that provides the foundation of your study. During the scoping phase, we:

    • Define the research question and objectives
    • Describe the study design and intervention protocol
    • Identify the potential biological mechanisms through which your product may influence the gut microbiome
    • Establish the expected outcomes and hypotheses
    • Determine the parameters and potential confounding factors

    The result - A project plan outlining what we will investigate and how the study will be conducted.

    Phase 2 - Execution

    Once the project plan is agreed, we put it into action. During the execution phase, we:

    • Obtain any required ethical, regulatory, or other approvals, where applicable
    • Recruit and manage the participants, where applicable
    • Conduct and coordinate the microbiome analyses
    • Analyse the microbiome data and present the findings

    At the end of the study, we help translate the finding into clear content to support your product's marketing.

    Our partners

    We collaborate with partners that help us with different parts of the study so that you always get the expertise that you need.

    • Silverfood Universum

      Connects a community of older adults around nutrition and wellbeing, supporting healthy ageing through shared activities and social connection.

    • Beneficial Microbes

      Contributes expertise in microbiology, supporting the scientific understanding of interactions between products and the gut microbiome.

    • NovaBite

      Specialises in sensory research and product optimisation, helping organisations understand consumers' preferences and experiences.

    Let's explore your product's value

    Whether you have a specific research question or are still exploring what to measure, the first step is a conversation.

    Tell us about your product and what you want to learn. Together, we can define a study to investigate its effects on the gut microbiome and related aspects of health and wellbeing.

    Discuss your Study